Pricing is very important, but positioning your property among the competition is just as important. “Lead the market, don’t follow the market” is always good advice. Your Realtor should look at all the similar properties that are for sale and analyze the features that either give your property a better, or worse, value. Price your property to be positioned competitively and to reflect the features that make it unique. If you are very motivated to sell, make sure that you’re the best value of the group, and if not, be in the middle of the low range section of the group.
- Dale Potvin, Managing Broker
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